The PathFactory-Aprimo Connector provides a seamless end-to-end experience engine that drives more leads and revenue by connecting customers to highly relevant and engaging digital content experiences. Accelerate B2B Buyer journeys with rich content from Aprimo DAM to create omnichannel content experiences in Pathfactory that engage customers, elevate marketing, and enable sales teams.
Connector Benefits:
- Unlock your content’s potential: Populate all paths for your audience segments with the most up-to-date, engaging content that has been produced
- Eliminate the need to audit and manually update an asset across tracks – once an asset is updated in Aprimo, it is seamlessly pushed across all experiences in flight within PathFactory
- Maintain governance while empowering self-sufficiency: when building content experiences, users can only access the content relevant to the experiences they’re responsible for creating
- Capture asset-level consumption metrics to better understand your content ROE: what content is converting, what needs to be refreshed, and what is best banished to the archives
- Track and iterate upon your content strategy: as PathFactory identifies wider trends and areas of improvement within the content you are producing, use these metrics to make data-driven decisions regarding your content supply chain