Event

Gartner® Marketing Symposium/Xpo™ Denver, June 2–4

Flexible Pricing,
Tailored for Growth

We make purchasing Digital Asset Management & Content Operations software straightforward. Our flexible packages are based on users and modules, with clear pricing and no surprises.

Partner with our experts to tailor a solution that fits your business perfectly.

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Digital Asset Management

Standard Package

Comprehensive digital asset management with essential features for organizing, retrieving, and sharing assets efficiently. Includes robust search capabilities, metadata management, and basic analytics to streamline your asset workflow. Learn More

Asset Management

Manage all asset types (text, imagery, video, prompts, 3D, and more)
Workflows, Annotations, and Templating
Customizable metadata model
Metadata Automation (Smart Tagging & Text Fields, Video Summary, OCR, Speech to Text)

Search & Discoverability

Modular content
Global search
AI Search
Content recommendations

Digital Experiences

Global storage and delivery
CDN delivery (incl. China)
Public Links and URL transformations
Auto-resizing and renditions
AI Smart Cropping

Brand Safety and Compliance

Brand Portals and Guidelines
Download permissions
Asset-level granular rights
Auditability

Lifecycle Management

Approval and review workflows
Collections and Collaboration Boards
Content insights (performance, usage, search trends)
Annotations, markup, comments

Ecosystem Integrations

API and SDK support
Configuration-only connectors
Integrations with creative systems, PIM, DRM, CMS, DXPs, Email
QuickConnect browser extension

AI Elite

Optional Add On

Includes all Standard Package features, plus advanced customization, scalability, and integrated analytics for comprehensive control and insight. Learn More

Enhanced Captioning

AI automatically creates detailed asset descriptions
Increases metadata density
Enables faster discoverability

Predictive Metadata

AI fills metadata fields
Auto-fills descriptive and dropdown fields

Smart Tag Training

AI recognizes your brands, products, taxonomy
Train AI to high degree of accuracy
Tags assets with your taxonomy
Enables search by product name or brand name

Smart Transform

Background change, removal, generative fill
Object removal
Expression or model changes
Real-time banner creation

Content Coach

Write blogs or social posts
Check compliance
Ask me anything
Create your own shortcuts

AI Content Detection

Identifies when gen AI is used to create content
Adds score and generative AI tool name to metadata
Auto-triggers review workflows
Smart Action Review – AI feedback and recommendations on assets

Smart Actions

Write blogs or social posts
Check compliance
Ask me anything
Create your own shortcuts

Smart Action Review

AI feedback and recommendations on assets

Intelligent Content Brief

AI-assisted campaign brief generation
Quick iteration on briefing docs
Regional and channel specific briefs
Briefing collections for collaboration

Personalization

Real-time, personalized content delivery based on user behavior to enhance engagement and customer loyalty. Learn More

Includes All Content Intelligence Features

Decisioning

Real-time user behavior analysis
Dynamic content decisioning
Known and unknown visitors

Channels

Websites
eCommerce Product Details Pages, Product Landing Pages
Marketing landing pages
Email
Web menus, FAQs

Integrations

Aprimo DAM
A/B testing
CMS
ECommerce
CDP

Content Intelligence

Leverage AI to analyze user behavior, identify content gaps, and provide actionable insights to optimize content strategies, ensuring your content drives better engagement, relevance, and conversion rates across channels. Learn More

Segment

Automatic ML-created behavioral segments
Segment tags
Traffic, revenue, conversion rate tracking by segment
Revenue potential forecasting

Analyze

Content coverage analysis
Content creation prioritization
Content metadata mapping to personalized content
Coverage ratio and performance analysis

Strategize (with DAM only)

Content creation planning
Workflows based on gaps
Aprimo AI to programmatically creates content variants

Productivity Icon

Productivity

Streamline collaboration, manage content creation, and ensure timely execution while maintaining brand consistency. Learn More

Align

Visibility into team priorities and activities
Assign and reroute tasks
AI-powered customer configurable workflows
Global marketing calendar
Configurable intake forms

Collaborate

Collaborative ideation
Chats and @ tagging
Workflow automation rules
Content review and approval
Collaborative reviews
Markup and annotations
Side-by-side reviews

Analyze

Real-time data on team tasks, capacities, bottlenecks
Team operations dashboards and reports
Review insights for tracking cycle times, reject reason

Plan Icon

Plan

Plan content initiatives using AI and manage campaign timelines. Learn More

Strategic Planning

Plans, Strategies and Objectives
Programs (with strategic lens)

Campaign & Content Orchestration

Intelligent Content Brief (requires DAM + AI Elite)
Content Planning

Organization & Optimization

Activities (with strategic lens)
Calendar
Insights

Spend Icon

Spend

Manage budgets, control spend, and gain visibility into all marketing investments. Learn More

Budgeting

Proposals
Budget Allocation
Budget Hierarchies
Programs (with financial lens)
Forecasts

Execution

Expenses
Vendors & Materials

Performance & Optimization

Offers
Activities (with financial lens)
Insights

See Aprimo in Action

Aprimo Named a Leader by Forrester, Gartner & IDC

Leader in the Forrester Wave™ Digital Asset Management Systems, Q1 2024

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Gartner Magic Quadrant for DAM 2025 leader

Leader in the 2025 Gartner® Magic Quadrant™ for Digital Asset Management (DAM) and Marketing Work Management (MWM) Platforms

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Leader in the 2024 IDC MarketScape report for Digital Asset Management

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The ability to customize the client experience with robust configurations makes Aprimo an industry leader in the Digital Asset Management space.””

Customer Review

The Most Interconnected DAM Offering In Market

FAQ

How does the pricing model work?

Aprimo pricing is based on chosen product(s) and the number of users. Once you get in touch with our team, we create a custom quote to match your exact needs.

Every business has very unique needs and content requirements. Providing an accurate price estimate requires deeper discovery and a joint solutioning approach. As a result, we encourage you to get in touch with us so we can create a custom pricing proposal for you.

The pricing of connectors and integrations are calculated in a transparent way along with the buying team once we understand your exact needs.

Yes. You will be assigned an Aprimo customer success manager to ensure you are successful using Aprimo to achieve your business goals.

Aprimo contracts typically start with a 12-month duration. Contracts are fully customizable and can be adjusted as required.

Wondering how Aprimo can help your business?
Let us show you.