Event

Gartner® Marketing Symposium/Xpo™ London, May 12–13

PRODUCTIVITY MANAGEMENT

Launch Campaigns Faster with AI-Powered Work Management Software

Accelerate content creation, creative workflows, and campaign go-live across all channels with streamlined Aprimo Productivity Management.

Aprimo is a Leader in Marketing Work Management

Your Single Source of Collaboration

Plan, organize, track, and update all creative and marketing activities in a single location. Get campaigns and content to market faster without sacrificing quality or compliance.

Read the Product Brief

Intuitive Task and Resource Management

Plan resources, allocate work items to team members and agencies, and measure resource utilization. Maximize team effectiveness with visibility across all campaigns, agencies, and tasks.

Align teams and agencies with Aprimo Calendar.

Aprimo Connects With the Tools You Use Everyday

AI-Powered Workflows Drive Agility & Content Quality

Track assets across stages, review content, add comments and track changes. AI-powered feedback and automations enable teams to get content finalized faster than ever before.

Boost productivity across teams with Content Collaboration.

Simple Intake Process & Easy Workflow Design

Streamline your intake process through our fully configurable work request forms. Automate each request flow using our no-code, drag-and-drop interface to quickly build workflows to intelligently route and assign requests.

Key Features

Marketing Calendar

Get a single, integrated view into all planned, in-flight, and in-market activities, take direct action, track progress and flag risks.

Project Overview

Effortlessly manage ad hoc projects, adapt to market changes, and access essential project details, all in one comprehensive view.

AI-Powered Automations

AI automatically detects errors, brand violations, compliance risks to trigger tasks, reviews, and workflows.

Campaign Management and Custom Reports

See your team’s workload in one place. Compare results against KPIs, leverage user-friendly data visualization tools and engagement data to create custom reports.

Agile Boards and Interactive Dashboards

Transparent views into all projects and day-to-day tasks, and get valuable insights into your team’s performance with interactive dashboards.

Reference Management and Audit Trails

Leverage AI to scan claims in marketing materials and link them with supporting evidence. Stay fully compliant with detailed audit logs and role-based permissions.

Faster Approvals, Smarter Decisions with Aprimo

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Aprimo MRM software helped us shorten project approval times by 27%, and the modeling capability has helped us make better decisions.”

Strategic Marketing Manager, Bank of America

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Aprimo takes care of the boring, so the design team can focus on the fun.”

Marketing Operations Director, Pacific Life

Wondering how Aprimo can help your business?
Let us show you.