Elevate Your Retail Strategy with Intelligent Content Operations
Staying ahead means harnessing the power of advanced technology to streamline operations, enhance shopper experiences, and boost efficiency. Aprimo’s comprehensive solutions for the retail industry are designed to transform how you manage and leverage your digital assets to drive multi-channel engagement, ensuring your brand stands out with consumers.
Automate Asset Management
Save time and reduce tedium with AI-driven automation. Aprimo simplifies the management of your digital assets through intelligent tagging, metadata creation, and automated workflows. This allows your team to focus on what they do best—creating engaging content and delivering outstanding experiences.
- Smart Tagging. Transform how product photography and images are categorized and organized upon upload, with Aprimo AI analyzing visual components and recommending relevant tags to eliminate manual effort.
- Predictive Metadata. Let AI automatically fill out additional metadata fields based on document content, streamlining the process and ensuring high-quality metadata.
- Smart Tags for Documents. Enhance text document discoverability by having AI understand context and suggest relevant tags for user review and approval.
- Smart Tag Training. Train Aprimo AI to recognize and label your company’s products or brand names, ensuring eCommerce and category teams can easily find relevant assets.
- OCR (Optical Character Recognition). Automatically extract and store text from images and videos, making rich media significantly more searchable within the DAM.
- Video Speech to Text. Transcribe video content as it is uploaded, enabling full searchability of audio scripts within the DAM.
Enhance Content Discoverability
Finding the right content quickly is crucial for maintaining operational efficiency. Our AI-powered search capabilities allow you to locate assets effortlessly, using natural language and contextual understanding. Whether it’s product images, promotional materials, or multi-channel campaigns, your team spends less time searching and more time executing high-impact initiatives that engage and convert buyers.
- AI Search. Discover assets using advanced AI interpretations of content, including visual search, contextual understanding, and AI-driven summaries.
- Video Summary. Automatically generate text descriptions and time-based summaries of video content, allowing users to jump directly to points of interest.
- Similar Content Recommendations. Receive alternative asset recommendations based on facial recognition, themes, or objects, making it easier to find the best match for your needs.
Ensure Brand Safety and Compliance
Maintaining brand integrity and complying with legal standards is non-negotiable. Aprimo helps safeguard your brand by automatically detecting AI-generated content and initiating review workflows to ensure all materials meet your brand guidelines and legal requirements.
- AI Content Detection. Automatically detect AI-generated content and add it to the file metadata, triggering review workflows to ensure compliance and brand safety.
- Smart Action Review. Use AI to review and annotate marketing materials for compliance, contradictions, and truth in advertising, adding recommendations for changes.
- AI Cost Tracking. Monitor and control generative AI model usage, tracking the number of units or tokens used across projects for optimized spend management.
- Smart Action Workflow. Leverage AI to automate workflow steps, making decisions based on AI-driven feedback and enhancing team productivity.
Streamline Your Content Lifecycle
We offer a unified platform to manage the entire content lifecycle from planning to execution. Gain insights into content performance, optimize strategies, and deliver high-quality content across all channels efficiently.
- Integrated Workflows. Enhance team collaboration and reduce time to market by utilizing integrated tools that streamline planning, execution, and review processes.
- Performance Insights. Gain actionable insights into impact of content on conversions, allowing for data-driven decisions that optimize strategies and maximize ROI.
- Omnichannel Delivery. Ensure consistent and engaging customer interactions across all touchpoints impact of content on conversions by managing and delivering content efficiently across multiple channels.
Adapt and Scale with Ease
Aprimo’s open architecture allows seamless integration with your existing tools and platforms. Whether you need to connect with your CMS, CRM, or other marketing technologies, Aprimo provides the flexibility and scalability to adapt to your growing business needs.
- Robust Integrations. Connect with over 70 different tools and platforms, ensuring seamless integration with your existing technology stack and enhancing operational efficiency.
- Customizable Workflows. Tailor workflows to fit your unique business processes, providing flexibility and scalability as your business grows and evolves.
- Scalable Solutions. Grow your content operations without compromising on efficiency or control, leveraging Aprimo’s scalable architecture to meet expanding business needs.
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Shauna Lallatin
Digital Asset Coordinator, Plaid
Enhance Asset Searchability with Aprimo’s AI-Powered Metadata
“Aprimo’s AI increases the searchability of all our assets. The system reads product labels in images, PowerPoint, PDF, Word, and Excel documents and adds this to metadata so that a single search pulls up all related information. Our assets are quickly findable and available to everyone as soon as they are uploaded.”
Elaine Smith
Marketing Systems Manager, Standard Life
Customized, automated processes streamline content creation.
“Aprimo has helped us address so much: meeting regulatory demands, administering business reviews, managing changes to assets, following processes in a global pandemic, and a lot more.”
