Improve Lifecycle Management
From idea to experience; plan, collaborate, and deploy with data.
Monitor and Manage Content Operations
Want one platform to plan, manage, and deliver content?
Create content plans, send asset requests into automated workflows for ideation, creation, review, and approvals. Optimize team priorities, activities, and project plans in one platform.
Insights-Driven Content Optimization
Why create content that doesn’t drive revenue?
Understand the impact of content on customer engagement and conversions. Prioritize content that has a more meaningful impact on your business.
Content Collaboration
Is content slowing down your campaigns?
Unify content requesters, creators, reviewers, and approvers on one platform so they can engage each other and respond faster. Let teams collaborate on content assets and reduce time to market for new campaigns.
Budgeting and Spend Management
Difficult to optimize marketing spend and ROI?
Leverage a simple budget allocation solution while tracking spend automatically with our ERP connectors. Get insight-based recommendations on aligning spend with marketing objectives and campaign results.
Glenn Hom
Marketing Operations Director, Pacific Life
The entire marketing operations team can focus on doing what they do best.
“Aprimo takes care of the boring, so the design team can focus on the fun.”
Alejo Marugán
Director of Marketing Program, Management for Union Bank
Enhanced Collaboration Boosts Efficiency and Compliance
“We have a very satisfied and engaged user community – team members support each other and share best practices. Project tracking and reporting is streamlined and significantly improved, compliance appreciates the control and audit trail capabilities, team collaboration with agencies is elevated and project workflows have generated efficiencies across the board.”
