Personalized Higher Ed Marketing Campaigns with Aprimo
Experience a new era of AI-powered content management in academia. Streamline collaboration by transforming how you store, access, and share engaging assets and campaigns.
Robust Search
Find the assets you need, when you need them. Search for content based on various characteristics, such as facial expressions in a photo or specific words in a marketing copy.
Automated Metadata
Manage your content with AI – no admin needed. Customizable business rules automatically run when a new piece of content enters Aprimo for streamlined asset categorization and management. Ensure asset security at all times with automated users rights and privileges.
Spur Creative Cooperation
Cross-functional collaboration made easy. In-DAM collaboration tools dynamically organize content to overview content approvals, expiration handling, and cross- functional teamwork.
Shauna Lallatin
Digital Asset Coordinator, Plaid Enterprises
Aprimo’s AI Revolutionizes Asset Findability
“Aprimo’s AI increases the searchability of all our assets. The system reads product labels in images, PowerPoint, PDF, Word, and Excel documents and adds this to metadata so that a single search pulls up all related information. Our assets are quickly findable and available to everyone as soon as they are uploaded.”
Rebecca Larson
Director of Web and Graphic Design, Wheaton College
“Great Experience with Aprimo”
“The front-end interface is easy to use. Not much training is required for users to begin finding assets. The UX is intuitive for the most part.”
Personalized Campaigns at Scale
Empower anyone to create content. Customizable brand templates simplify personalization and localization efforts. AI-powered Content Coach instantly creates net-new copy for various markets – all based on your own assets.
Work in Your Creative Tools of Choice
Creative teams can easily streamline workflows and continue to use the tools they know best. Access and update DAM assets directly in tools like Adobe Creative Cloud solutions, Microsoft Office, and Google Suite.
File Management Made Easy
Simplify the management of complex file types like INDD packages with Adobe Creative file package handling. Drag and drop your zipped packages into Aprimo DAM; the files will automatically unzip upon ingestion, with all image links preserved.
Key Features
AI-Powered Content Discovery
Find using text inside assets, image colors, and descriptions with optical character recognition, visually similar search, and language detection.
Smart Tag Training
Automatically tag images with business-specific keywords to enhance content searchability and relevance.
Asset-level Permissions
Limit accessibility of sensitive content with permissions and user access controls at the asset level for legal or confidential information.
Content Collaboration
Utilize in-DAM collaboration tools for compliance review, content approval, expiry handling, cross- functional teamwork, and campaign planning.
Brand Templates
Control which design elements can be customized. Bring modular content to market faster with user-specific information automatically populated.
Adobe Creative Cloud Connector
Access assets seamlessly within creative applications, no switching between applications, tabs or windows.
Check related integrations
PIM/DAM Automation
by Avyre
Empower your team to leverage critical product data and media through automation capabilities.
WordPress Extension
by Aprimo
Access on-brand assets stored in Aprimo while you create WordPress sites.
Adobe Creative Cloud Connector
by CI HUB
Streamline your use of Aprimo DAM assets inside Photoshop, Illustrator, InDesign, and more.
Related Resources
Guide
Digital Asset Management Buyer’s Guide
Key functionalities to look for in a comprehensive DAM for your agency.
Blog
What is Content Operations?
Read this blog to learn how content operations can transform your agency.
Report
The Forrester Wave™: Digital Asset Management Systems
Read the report to learn why Aprimo received top marks in the Forrester Wave for DAM.