Personalized Higher Ed Marketing Campaigns with Aprimo
Experience a new era of AI-powered content management in academia. Streamline collaboration by transforming how you store, access, and share engaging assets and campaigns.
Robust Search
Find the assets you need, when you need them. Search for content based on various characteristics, such as facial expressions in a photo or specific words in a marketing copy.
Automated Metadata
Manage your content with AI – no admin needed. Customizable business rules automatically run when a new piece of content enters Aprimo for streamlined asset categorization and management. Ensure asset security at all times with automated users rights and privileges.
Spur Creative Cooperation
Cross-functional collaboration made easy. In-DAM collaboration tools dynamically organize content to overview content approvals, expiration handling, and cross- functional teamwork.
Rebecca Larson
Director of Web and Graphic Design, Wheaton College
“Great Experience with Aprimo”
“The front-end interface is easy to use. Not much training is required for users to begin finding assets. The UX is intuitive for the most part.”
“Great Experience with Aprimo”
“The front-end interface is easy to use. Not much training is required for users to begin finding assets. The UX is intuitive for the most part.”
Shauna Lallatin
Digital Asset Coordinator, Plaid Enterprises
Aprimo’s AI Revolutionizes Asset Findability
“Aprimo allows us significant flexibility in developing our campaign workflows, affording us the ability to both streamline our work as well as report out on how we’re doing against our key performance indicators.”
Aprimo’s AI Revolutionizes Asset Findability
“Aprimo allows us significant flexibility in developing our campaign workflows, affording us the ability to both streamline our work as well as report out on how we’re doing against our key performance indicators.”
Personalized Campaigns at Scale
Empower anyone to create content. Customizable brand templates simplify personalization and localization efforts. AI-powered Content Coach instantly creates net-new copy for various markets – all based on your own assets.
Work in Your Creative Tools of Choice
Creative teams can easily streamline workflows and continue to use the tools they know best. Access and update DAM assets directly in tools like Adobe Creative Cloud solutions, Microsoft Office, and Google Suite.
File Management Made Easy
Simplify the management of complex file types like INDD packages with Adobe Creative file package handling. Drag and drop your zipped packages into Aprimo DAM; the files will automatically unzip upon ingestion, with all image links preserved.
Key Features
AI-Powered Content Discovery
Find using text inside assets, image colors, and descriptions with optical character recognition, visually similar search, and language detection.
Smart Tag Training
Automatically tag images with business-specific keywords to enhance content searchability and relevance.
Asset-level Permissions
Limit accessibility of sensitive content with permissions and user access controls at the asset level for legal or confidential information.
Content Collaboration
Utilize in-DAM collaboration tools for compliance review, content approval, expiry handling, cross- functional teamwork, and campaign planning.
Brand Templates
Control which design elements can be customized. Bring modular content to market faster with user-specific information automatically populated.
Adobe Creative Cloud Connector
Access assets seamlessly within creative applications, no switching between applications, tabs or windows.
