Unleash the Value of Your Marketing Investments
Our Plan & Spend solution can help your organization accurately measure spend and optimize marketing performance with planning, budgeting, and expense management—all in one place.
Aprimo is a Leader in Marketing Resource Management
According to the report, “Aprimo is a stalwart in the MRM market, equally adept in money management, people management, and content management.”
Streamline Strategic, Program & Content
Establish and align marketing objectives to corporate priorities and measure their impact across all activities.
Achieve Global Visibility & Alignment of Spend
With a global, 360-degree view from planning through spend, you can ensure time and money are being spent on marketing activities that align with objectives and your budget.
Optimize Performance
Measure how investments drive performance through real-time visibility into spend, identify areas of potential underspend and overspend, and enable more accurate return on effort planning.
Automate Marketing Budgets & Expense Management
Automate annual and quarterly budgeting processes while keeping your expenses in sync with your own ERP system.
Features and Add-Ons
Strategic Planning
Align your marketing plans to organizations within the company and key corporate objectives–with clearly defined metrics and goals to drive accountability and increase awareness.
Campaign & Content Planning
Organize all brand-related assets in one place and easily communicate with DAM stakeholders on brand standards.
Calendar
See the bigger picture with a single, integrated view into all planned, in-flight, and in-market marketing activities—whether they’re campaigns, customer experiences, or content.
Budget Allocation
Benefit from an automated budget planning that is distributed and role-based.
Forecasting
Keep your bottom-up activity forecasts easily updated, consider forecast snapshots to capture overall forecast landscape at specific points in time, reallocate funds consistently, and maintain strategic allocation targets.
Expense Management
Manage all global budgets at the expense level with features like variable exchange rates.
Check related integrations
Strategic Marketing Manager, Bank of America
Shortened approval timelines.
“Aprimo MRM software helped us shorten project approval times by 27%, and the modeling capability has helped us make better decisions.”
Shortened approval timelines.
“Aprimo MRM software helped us shorten project approval times by 27%, and the modeling capability has helped us make better decisions.”
Stacey Hunsdon
Program Manager, MUFG Union Bank
Aprimo for the win!
“We use Aprimo as our Marketing project management tool as well as DAM. We had 2 different tools before and were not aligned correctly. We were able to build out our requirements with the Aprimo team to suit our exact needs. We are also able to get things changed as needed in our custom built version.”
Aprimo for the win!
“We use Aprimo as our Marketing project management tool as well as DAM. We had 2 different tools before and were not aligned correctly. We were able to build out our requirements with the Aprimo team to suit our exact needs. We are also able to get things changed as needed in our custom built version.”
