Our Plan & Spend solution can help your organization accurately measure spend and optimize marketing performance with planning, budgeting, and expense management—all in one place.
Establish and align marketing objectives to corporate priorities and measure their impact across all activities.
With a global, 360-degree view from planning through spend, you can ensure time and money are being spent on marketing activities that align with objectives and your budget.
Measure how investments drive performance through real-time visibility into spend, identify areas of potential underspend and overspend, and enable more accurate return on effort planning.
Automate annual and quarterly budgeting processes while keeping your expenses in sync with your own ERP system.
Align your marketing plans to organizations within the company and key corporate objectives–with clearly defined metrics and goals to drive accountability and increase awareness.
Organize all brand-related assets in one place and easily communicate with DAM stakeholders on brand standards.
See the bigger picture with a single, integrated view into all planned, in-flight, and in-market marketing activities—whether they’re campaigns, customer experiences, or content.
Benefit from an automated budget planning that is distributed and role-based.
Keep your bottom-up activity forecasts easily updated, consider forecast snapshots to capture overall forecast landscape at specific points in time, reallocate funds consistently, and maintain strategic allocation targets.
Manage all global budgets at the expense level with features like variable exchange rates.
by Aprimo
Connect marketing investment data with marketing performance data to quickly and accurately calculate marketing return on effort (ROE).
by Aprimo
Connect Marketing Planning and Operations to Campaigns.
by Solutions Plus
Use Tableau to create a powerful analytics experience.
Strategic Marketing Manager, Bank of America
“Aprimo MRM software helped us shorten project approval times by 27%, and the modeling capability has helped us make better decisions.”
Program Manager, MUFG Union Bank
“We use Aprimo as our Marketing project management tool as well as DAM. We had 2 different tools before and were not aligned correctly. We were able to build out our requirements with the Aprimo team to suit our exact needs. We are also able to get things changed as needed in our custom built version.”