Aprimo AI transforms how content operations teams plan, manage, and scale their efforts. From intelligent metadata to creative production, Aprimo’s embedded AI tools increase speed, precision, and performance—across the entire content lifecycle.
Aprimo AI helps brands go to market faster with intelligent content creation, streamlined governance, and automated content operations—so your team can focus on what matters: delivering exceptional experiences.
From behavioral targeting to asset optimization, agents ensure your marketing content performs—at scale.
Explore AI Agents
Smart Tagging: Auto-tag images, documents, and videos with high-accuracy metadata
Video Summarization: Generate speech-to-text transcripts and highlight reels
AI Content Detection: Identify and score AI-generated content for governance
AI Search: Search by idea, campaign theme, or context—not just keywords
Smart Actions: Ask questions, summarize, translate, and extract insights from assets
Similarity Matching: Automatically surface related and similar assets
Smart Transform: Generate image variants with AI—backgrounds, expressions, formats
Content Briefing: Use Intelligent Content Brief to auto-generate campaign briefs
ROE Insights: Connect content creation with downstream spend and impact
Private Models: Aprimo does not use public language models—your data is never exposed
Metadata Stamping: AI-flagged content is clearly marked and auditable
Governance Workflows: Trigger automatic reviews for non-compliant content
Unlike vendors that just add generative AI on top, Aprimo’s AI is purpose-built into the platform—powering real-time workflows, content governance, and team productivity from day one.
Translate, summarize, generate captions, and more
Search by context, campaign theme, or visual similarity
Apply metadata using brand-specific taxonomy
Auto-transcribe and summarize video content
Assess content origin and risk, stamp results to metadata
Create on-brand variants for web, ads, and personalization
Aprimo’s AI increases the searchability of all our assets. It reads product labels in images, documents, and presentations and auto-tags them for fast discovery.”
We’ve seen incredible results using Aprimo AI for content generation—cutting time-to-content by 80% in one product line.”
Learn how AI agents are reshaping DAM and content operations for smarter, faster marketing execution. Read the Blog
See how AI Agents combine automation and workflows to accelerate real-time marketing execution. Watch Now
From AI to personalization—see what’s driving content operations. Read the Guide