Event

Gartner® Marketing Symposium/Xpo™ Denver, June 2–4

APRIMO AI

AI That Works the Way Marketing Works

Aprimo AI transforms how content operations teams plan, manage, and scale their efforts. From intelligent metadata to creative production, Aprimo’s embedded AI tools increase speed, precision, and performance—across the entire content lifecycle.

Aprimo is a Leader in Content Operations

Embedded AI across planning, creation, and governance

Secure, private, and brand-safe AI experiences

Recognized by analysts for innovation, vision, and execution

Designed for enterprise content operations, not generic AI use

Unlock Content Velocity Without Losing Control

Automate Asset Management

Increase Content Discoverability

Power Digital Experiences

Ensure Brand Safety and Compliance

AI That’s Embedded, Not Bolted On

Unlike vendors that just add generative AI on top, Aprimo’s AI is purpose-built into the platform—powering real-time workflows, content governance, and team productivity from day one.

Key Features

Smart Actions

Smart Actions

Translate, summarize, generate captions, and more

AI Search

AI Search

Search by context, campaign theme, or visual similarity

Smart Tagging

Smart Tagging

Apply metadata using brand-specific taxonomy

Video Summary

Video Summary

Auto-transcribe and summarize video content

AI Content Detectio

AI Content Detection

Assess content origin and risk, stamp results to metadata

Smart Transform

Smart Transform

Create on-brand variants for web, ads, and personalization

Aprimo AI in Action

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Aprimo’s AI increases the searchability of all our assets. It reads product labels in images, documents, and presentations and auto-tags them for fast discovery.”

Digital Asset Coordinator, Plaid Enterprises

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We’ve seen incredible results using Aprimo AI for content generation—cutting time-to-content by 80% in one product line.”

Sr. Manager, Global Comms Transformation

Resources

AI Agents Blog

Meet Aprimo AI Agents: The Smartest Way to Scale Content Operations

Learn how AI agents are reshaping DAM and content operations for smarter, faster marketing execution. Read the Blog

On-Demand Webinar

The Future of Marketing Work with AI Agents

See how AI Agents combine automation and workflows to accelerate real-time marketing execution. Watch Now

2025 DAM Trends Report

2025 Top Digital Asset Management Trends

From AI to personalization—see what’s driving content operations. Read the Guide

Wondering how Aprimo can help your business?
Let us show you.