CONTENT INTELLIGENCE

Unlock Revenue Potential with Data-Driven Content Insights

Optimize your content strategy based on how customers engage with content and convert.

Next-Gen Personalization Insights

Understanding asset usage, views, and downloads in the Digital Asset Management (DAM) is the easy part. Aprimo’s advanced content intelligence goes way beyond these metrics by measuring the impact of content on conversions and revenue. Insights are used to automatically inform content strategy and maximize topline results.

Learn more about the benefits of Aprimo DAM with enhanced personalization capabilities. Read the Blog

Real Results From Leading Brands

Maximize impact and enhance the effectiveness of your digital strategies

Incremental
Revenue Gain

Conversion Rate Increase

Revenue
Increase

Top-tier Strategies Aligned to Content Gaps

Get direct insights into behavioral engagement and content performance, down to the level of conversion rates and revenue contribution per user segment. Modify your content strategy based on content gaps that limit your ability to personalize your digital experiences.

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Enhance Content Discovery & Reuse

Automatically use content engagement insights to trigger content creation plans, AI-driven creation of asset variants, and approval workflows. Improve content discoverability and promote asset reuse by optimizing recommendations based on data.

Learn how to integrate real-time decisioning to enhance customer experiences. Watch the Webinar

Convert Anonymous Visitors Into Lifetime Customers

Content Personalization has provided unique insight into how our shoppers in all local market shops and visibly demonstrates the differences in the ways shoppers buy from us. The data is invaluable to us in making merchandising and buying decisions.”

Antony ComynsHead of Ecommerce

We are able to drive understanding at the top of the funnel and convert at the bottom using a wide array of real-time decisions around which UX experience are delivered based on customer behaviour.”

Andrew BevanHead of Digital Product

FAQ

What is content intelligence, and how does it enhance marketing efforts?

Content intelligence refers to the use of AI and machine learning technologies to analyze content performance, provide insights, and optimize your content strategy. By leveraging behavioral data and advanced analytics, Aprimo’s Content Intelligence helps marketers make data-driven decisions to create more relevant, engaging, and effective content.

How does content intelligence identify content gaps?

Aprimo’s Content Intelligence solution uses AI-driven analysis to detect content gaps in your marketing strategy. It evaluates user engagement and compares your current content library against audience needs, allowing you to prioritize the creation of high-impact content. This ensures your marketing efforts stay aligned with audience demand and improves overall engagement.

How does Content Intelligence determine audience behaviors?

Content Intelligence uses real-time data and machine learning algorithms to analyze user interactions with your content. It tracks user journeys across digital experiences, identifying common behaviors, preferences, and patterns. Based on these behaviors, it segments users into real-time audience groups and provides insights on how best to engage them.

What AI-powered analytics are available when using Content Intelligence?

Our solution offers comprehensive AI-powered analytics, including performance tracking, content utilization, and audience engagement metrics. These insights allow you to assess content effectiveness across multiple channels, refine your strategies, and ensure you’re delivering the right content to the right audience.

Can Aprimo’s Content Intelligence integrate with existing marketing tools?

Yes, Content Intelligence is designed to integrate seamlessly with your existing marketing tech stack. Whether it’s your content management system (CMS), customer data platform (CDP), or other marketing tools, our open API and pre-built connectors enable smooth data flow and unified workflows across platforms.

How does Content Intelligence help improve audience targeting and personalization?

With Content Intelligence, you can personalize content more effectively by understanding audience behaviors, preferences, and engagement patterns. The AI-driven insights allow you to create tailored content experiences, leading to higher conversions and deeper customer connections. Whether for known or anonymous users, Aprimo enables dynamic content delivery at scale.

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