New Product: Govern Content Beyond the DAM
Introducing Content Portfolio Management (CPM)
Discover and govern content across your entire ecosystem, websites, partner portals, cloud storage, wherever it lives, without migration. AI agents automatically apply brand and compliance policies at scale. A prioritized risk dashboard tells you what to fix first.
The #1 Agentic Digital Asset Management & Content Operations Platform
Your Content Should Move Faster Than Your Business
Centralize your digital assets, govern content anywhere, automate workflows with Aprimo’s agentic AI and the industry’s strongest workflow engine.
Why Leading Brands Choose Aprimo
49%
Faster Asset Creation
53%
Reduction in Asset Duplication
73%
Increased Productivity with Aprimo AI
How Efficient Are Your Content Operations?
Content operations is the end-to-end strategy, process, and technology that enables organizations to plan, create, review, manage, and deliver content efficiently at scale. As teams grow, disconnected tools, manual workflows, and governance gaps slow production while increasing risk.
Take our 7-minute Content Operations Assessment to benchmark your organization, identify bottlenecks, and receive personalized recommendations for improving efficiency, governance, and AI readiness.
Fuel Personalized Experiences with Aprimo’s Integrated Solutions
Agentic Digital Asset Management
Agentic DAM transforms digital asset management from a passive repository into an intelligent content operations platform.
AI agents automatically generate metadata, route content for review, enforce governance, help teams discover, personalize, and deliver approved content faster.
Content Portfolio Management
Discover and govern content across your ecosystem
Content Intelligence
Develop content strategy with behavioral insights and recommendations
Personalization
Scalable real-time asset decisioning and optimization
Productivity
Align and collaborate with advanced marketing content workflows
Plan
Align marketing strategy, budgets, and content plans across teams
Spend
Gain visibility into marketing investments and drive performance with financial control
Explore More Ways to Improve Content Operations
Take a Product Tour
See how Aprimo streamlines the entire content lifecycle, from planning and AI-powered creation to governance, delivery, and performance, all in one connected platform.
Build Your DAM RFI in Minutes
Generate a tailored Digital Asset Management RFI based on your requirements, use case, and business goals. Generate RFI in Minutes
Librarian Agents Interactive Demo
See how Aprimo's Librarian Agents automatically generate rich, context-aware metadata. Start Demo
Take Control of Your Content Everywhere
See how Content Portfolio Management helps you discover, understand, and govern your content, wherever it lives. Explore Content Portfolio Management
October 22 | 12 PM EDT
Discover how AI-powered visual search helps teams find the right assets faster while improving discoverability, accountability, and transparency across your DAM. Register for Webinar
October 1 - 2 | New York, NY
Come see us at Henry Stewart DAM New York to discover how Agentic AI is helping teams streamline digital asset management and scale content operations. Book a Meeting
Trusted by Industry Analysts. Proven by Customers.
See why Aprimo is recognized as a leader in Digital Asset Management by Forrester, Gartner, and IDC, and why customers consistently rate Aprimo among the top DAM platforms on G2. Explore the latest analyst reports, customer reviews, and industry recognition in one place.
What's Slowing Down Your Content Operations?
Every organization faces different content challenges. Select the issue that’s impacting your team most to discover how Aprimo can help.
Manual Work Is Slowing Us Down
Automate repetitive tasks, streamline workflows, and eliminate manual processes so teams can focus on creating great content.
Explore Asset Automation
We Can't Find the Right Content
AI-powered search, predictive metadata, and centralized asset management help teams find approved content in seconds.
Explore Content Discoverability
We Want Better Digital Experiences
Deliver personalized, omnichannel experiences using approved, AI-ready content across every customer touchpoint.
Explore Digital Experiences
Compliance Takes Too Long
Accelerate review and approval workflows while maintaining governance, audit trails, and regulatory compliance.
Explore Brand Safety & Compliance
We Can't Scale Content Fast Enough
Manage the entire content lifecycle from creation through distribution to deliver more content without increasing complexity.
Explore Lifecycle Management
Our Content Isn't Connected
Integrate content across your marketing ecosystem to eliminate silos, and keep every team working from the same source of truth and action.
Explore Ecosystem Adaptability
The Most Interconnected DAM Offering in the Industry
As your company grows and needs change, we make sure your tech stack stays unified and flexible. Powered by Aprimo’s robust API capabilities, our customizable integrations adapt seamlessly across your marketing and operations systems, free from limitations or rigidity. Connect more, do more.
Aprimo Helps Businesses Revolutionize Content Operations
Ready to Make Your Content Move Faster?
See how Aprimo can simplify content operations, automate manual work, and help your teams deliver better experiences.