CONTENT PERSONALIZATION

Engage Customers with Personalized Websites

Turn your Digital Asset Management (DAM) into a personalization engine with real-time decisioning and delivery to convert more customers.

Marketing Personalization for Everyone

Most personalization strategies only cover a small portion of your audience – customers known through cookies or CDP data.
In an increasingly cookie-less future, implement a personalization strategy that can make dynamic content decisions in real-time, based on behaviors of known and unknown users.

Learn more about the benefits of Aprimo DAM with enhanced personalization capabilities. Read the Blog

Real Results From Leading Brands

Maximize impact and enhance the effectiveness of your digital strategies

Incremental
Revenue Gain

Conversion Rate Increase

Revenue
Increase

Real-Time Decisioning

Tailor webpage layouts and serve the most effective content based on each user’s preferences. Leverage segmentation data to create the most impactful rich media assets using modular content and AI-driven content generation.

Integrate seamlessly with your existing website technologies like A/B testing, CMS, eCommerce, and CDP.

Effortless Omnichannel Personalization

We help optimize website home pages, product pages, category pages, customer support portals, emails, landing pages, and ads.
Extend the reach of personalized experiences to every customer touchpoint.

Learn how to integrate real-time decisioning to enhance customer experiences. Watch the Webinar

Convert Anonymous Visitors Into Lifetime Customers

Content Personalization has provided unique insight into how our shoppers in all local market shops and visibly demonstrates the differences in the ways shoppers buy from us. The data is invaluable to us in making merchandising and buying decisions.”

Antony ComynsHead of Ecommerce

We are able to drive understanding at the top of the funnel and convert at the bottom using a wide array of real-time decisions around which UX experience are delivered based on customer behaviour.”

Andrew BevanHead of Digital Product

FAQ

What is content personalization and how does it improve user engagement?

Content Personalization uses AI to deliver personalized content in real time based on user behavior, preferences, and segment-specific drivers. By dynamically adjusting the content, even for anonymous users, we ensure that every interaction is relevant, improving engagement, conversion rates, and customer loyalty.

Can Aprimo personalize content across multiple channels?

Yes, Aprimo supports omnichannel personalization, ensuring consistent and personalized content delivery across various channels like websites, mobile apps, email, and more. This ensures your users receive tailored experiences no matter how they interact with your brand.

What types of content can be personalized?

Nearly any content types on marketing channels can be personalized, including hero banners, product recommendations, product imagery, text blocks, call-to-action buttons, and videos. The personalization engine optimizes the entire user experience based on their behavior and preferences.

How does Aprimo’s AI-driven personalization work with existing tech stacks?

Content Personalization integrates seamlessly with your current tech stack, including CMS, eCommerce platforms, and customer data platforms (CDPs). It uses open APIs and pre-built connectors to enhance your existing tools, making the implementation process quick and efficient.

What types of data does Aprimo’s Content Personalization leverage?

Aprimo uses real-time behavioral data, as well as content and engagement metrics, to inform our personalization engine. This allows brands to dynamically adjust content for known and unknown visitors, ensuring every piece of content is tailored to the specific needs of each user.

How does Aprimo handle privacy concerns in personalization?

Our personalization capabilities are fully GDPR and CCPA compliant. The platform does not rely on third-party cookies or personally identifiable information (PII) for personalization, ensuring that your customers’ data privacy is protected while still delivering personalized experiences.

Wondering how Aprimo can help your business?

Let us show you.

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