The open-source connector brings together Aprimo, the leading Digital Asset Management (DAM) platform, and Akeneo, a global leader in Product Experience Management (PXM). Together providing a comprehensive solution to enhance marketing and product management capabilities. The integration of Aprimo and Akeneo empowers businesses with enhanced product information management, streamlined marketing operations, improved collaboration, and better data governance, ultimately leading to increased efficiency, higher customer satisfaction, and improve overall marketing performance.
Advanced Omnichannel Product & Catalogue Management
- Seamlessly connect digital assets and product data, increasing quality and consistency across all products for experiences that drive discoverability & engagement.
Always On-Brand, Always Compliant, Always Optimized
- Maintain full control of products with a single version of data and content while delivering optimized assets by channel/device.
Actionable Data as You Need It
- Leverage contextual and relevant product data quality insights & content performance and engagement metrics to keep a finger on what product experiences convert.
