Join us as we talk to industry luminaries and other thought-provoking voices about Marketing: The Game That Never Ends. We share how to beat all the levels and slay the big bosses. New episodes drop every other week!
Newest EpisodeCheat Code #34: Turn Anonymous Traffic into Qualified Leads with Content Intelligence
We're chatting with Christine Polewarczyk, SVP of Product Marketing & Research at PathFactory. She's a professional problem solver who has helped introduce Content Intelligence to the marketing masses with some very important R's (4 of them, to be exact). Her career path has taken her through tech vendors, acquisitions, and the biggest research firms in the industry, so get ready to take some notes, because this episode is packed full of actionable cheat codes on content strategy and operations that marketing teams can implement immediately. Press play to listen in and level up today!