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Modern marketing demands an always-on, omnichannel experience, making it imperative yet difficult to maintain a unified brand identity. Teams are distributed, campaigns launch at record speed, and customers interact with content across countless touchpoints. Without a centralized approach to managing brand guidelines, businesses often struggle to ensure consistency in how...

The rapid evolution of generative AI for content creation has transformed how marketers produce, personalize, and scale content across channels. According to a McKinsey report, generative AI could add up to $4.4 trillion in global productivity annually, with marketing and sales standing to capture a significant portion of that value....

While many marketing teams were still exploring generative AI, a new wave of innovation has rapidly taken center stage in digital and marketing technology: AI Agents. Today, Aprimo unveiled the latest additions to its robust portfolio of AI Agents, which have been actively running in customer production environments since late...

Content demands are skyrocketing. Marketing teams are producing more digital content than ever before, including videos, product imagery, and campaign collateral. All these digital assets need to be securely stored, efficiently accessed, and distributed across multiple channels. Yet as content ecosystems scale, so do the complexities in managing them. According...

Enterprise organizations are generating and managing immense content libraries across countless formats, channels, and teams. A Forrester Consulting study found that 63% of marketing leaders say managing a growing list of providers is one of the most complicated aspects of their operations, highlighting how content-related complexity is straining large organizations....

Producing valuable content isn’t just about catchy headlines or vibrant visuals but rather making informed decisions rooted in relevant data. Marketers are increasingly turning to data-driven content to improve the impact of their marketing efforts, aligning each piece with audience behavior, search traffic, and measurable outcomes. By analyzing website analytics,...

Rather than a future concept, an AI-driven content strategy is a current imperative. As marketing teams face increasing pressure to create content at scale, across multiple channels, and tailored to ever-changing user preferences, artificial intelligence is stepping in to streamline the content marketing process. From generating content ideas to optimizing...

Customer expectations are rapidly evolving. Generic, one-size-fits-all website content is no longer enough to capture and keep attention. Instead, audiences demand relevant content that speaks directly to their interests, preferences, and behavior. Companies that excel at personalization generate 40% more revenue from those activities than average players. The growing demand...

Organizations are inundated with an ever-growing volume of digital content. Efficiently managing this vast array of assets has become a critical challenge, leading many to reassess their current systems and processes. As businesses strive to maintain brand consistency, streamline workflows, and enhance collaboration across teams, the question arises: Are existing...