Programs
The network of Aprimo Partners includes the following categories designed to create a focused and value added offering.
Distributors serve as the Aprimo sales/service arm in a specified geography extending Aprimo's global reach and providing local expertise.
Independent Software Vendors (ISVs) are software vendors who provide best-of-breed technology that extends and enhances the Aprimo marketing suite of applications. The purpose of this type of program is to provide the customer a seamlessly integrated application platform.
Marketing Service Provider partners leverage Aprimo Marketing™ as the enabling technology in specific deployments where our solution can bring mutual benefit.
Platform Partners support vital functions for platform development such as database, networking and application infrastructure. The purpose of this type of program is to provide the customer the flexibility in implementation of Aprimo suite of application into tested and proven environments.
Referral Partners provide complementary services and/or products that serve a similar customer set with Aprimo. These relationships provide an opportunity for mutual lead sharing and business referral.
A Systems Integrator has resources that provide project management, implementation, training, and/or business process reengineering services to Aprimo customers. The purpose of this type of program is to let the customer have the flexibility of working with their preferred implementation partner(s) of choice.
A Value-Added Reseller (VAR) provides unique vertical market expertise and services and resells the Aprimo application combined with their own software and/or services to provide a more complete solution.
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