Manufacturing

Marketing manufacturing products has become much more difficult with increased global competition and rising materials costs cutting into margins. Manufacturers that are able to succeed in this environment have added additional value added products and services - parts and services - and wider channels even direct channels. This has meant not only generating sales leads, managing the distribution channels, but often communicating directly with customers to sell parts, services, and extended warranties.

Aprimo Enterprise offers the breadth of functionality to make a small manufacturing marketing team much more productive. Aprimo Enterprise provides capabilities to manage the coordination and distribution of marketing materials. It also can help manufacturing marketers manage their sales leads, sales channels, and even the end customer marketing efforts.

If you're like a growing group of savvy marketers from leading companies across the globe, you'll turn to Aprimo Enterprise to get ahead of the pack. Here's a sample of what we've helped other leaders achieve.
  • Manage the marketing planning and budgeting process with the ability to then generate a marketing event and program calendar from the process to the sales force, distributors, and channel partners
  • Coordinate and manage the creation of marketing materials between the marketing team, reviewers, and the external marketing and advertising agencies performing the work
  • Distribute marketing materials through a content portal and provide the capability for internal sales, external channel representatives, and outside distributors to personalize these materials for their own use while still maintaining established brand standards
  • Streamline the fulfillment of external partner and distributor requests for materials through the use of a job submission portal and forms specific to your business
  • Execute multi-step communication plans to business prospects through email, mail, and web channels and automatically deliver leads to the sales team or to external representatives and distributors
  • Build a direct channel for parts and service offerings with an integrated customer database and segmentation tools to add incremental revenue on top of the core manufactured product revenue directly to the top line
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