Mission Vision
Aprimo is 100% focused on building technology that enables the entire marketing organization to support the brand promise and strategy of the business. Since inception in 1998, Aprimo has worked towards the development of a functionally rich software application that maximizes the effectiveness of each marketing professional.
Quite simply, Aprimo created an entirely new category of software, Marketing Resource Management (MRM), that automates core marketing processes and optimizes the allocation of resources. This leadership led to Gartner's recognition of Aprimo as the only leader in the MRM Magic Quadrant for each of the past four years.
True to the vision as it was originally conceived, Aprimo established itself as an early leader in an emerging space called Enterprise Marketing Management or EMM. EMM will eventually serve marketing in the way that an ERP system serves the back office of the enterprise. The first Gartner Magic Quadrant for EMM places Aprimo as a strong visionary in this space.
Aprimo promises customers a commitment to continue providing a high level of service and to invest in solid product advances. Aprimo will continue to find new ways to use technology to advance the function of marketing within your organization.
Read how leading brands are using Aprimo to accelerate their marketing productivity.
Walk through our product modules to see how we can address marketing challenges.
See presentations of Aprimo Marketing software in action.